Whether in expansion mode or facing a short-term cash crunch, small businesses often find themselves in need of capital.

But applying for a business loan is a time-consuming process that can easily become overwhelming. And there's always  the nagging doubt that — despite your best efforts — the bank will decline your application.Yet with careful planning and preparation, small business owners can make the process move much faster and increase the odds of getting the loan.

Here's what lenders typically want applicants to focus on when applying for a business loan:

The Basics

Be prepared to answer the following questions:

1. Why do you need to borrow money? Companies typically borrow to increase their working capital or to invest in assets for the future. Make sure you understand the difference between a loan that increases your working capital (current assets minus current liabilities) and one that provides investment or growth capital for the long term.

2. How much would you like to borrow? You should request a credible and defensible amount. Provide the loan officer with access to the calculations you used to determine your borrowing needs. Be prepared to answer questions regarding the assumptions you relied upon to prepare the analysis. And don't be surprised if the lender asks you to re-run the calculations to reflect different assumptions.

3. When will you need the money? One of the major criticisms of the borrowing process is the length of time it takes for lenders to review a loan application. If possible, begin the loan application process long before you need the funds. When you apply for the loan, explain when you'll need the money. If your disbursement is time sensitive, the lender may move your application to the head of the line.

4. How will you repay the loan? Not surprisingly, lenders want to know how and when borrowers plan to pay the borrowed money back. Be specific. Make sure that your financial projections reflect a payment plan for the amount and terms you expect to receive.

5. Do you have collateral to secure the loan? One way banks limit their risk is to secure a loan with an asset, or collateral. Banks typically accept collateral that they can easily value and sell, but the type varies according to the loan's purpose. For example, a lender usually will secure a loan to increase working capital with accounts receivable, inventory or some other asset easily valued and liquidated. Alternatively, a lender might collateralize an asset purchase loan with the equipment or real estate purchased with the loan proceeds.

6. Are you willing to personally guaranty the loan? When banks lend money, they want to maximize the probability that the borrower repays the loan in full. To accomplish that goal, banks often ask business owners or executives to personally guaranty the loan so that if the company can't satisfy the debt, the guarantor is obligated to do so using personal funds or assets. While most banks require personal guarantees, make sure you consult your attorney before signing loan documents with such clauses.


The Business Plan

Banks expect loan applications to include a business plan. An effective business plan includes a description of the business, its target markets, products and services offered, and information regarding the ownership structure and senior management team. Banks also expect loan applicants to include:

  • An income statement,
  • A balance sheet,
  • Cash flow statements for the previous three years, if applicable, and
  • A personal financial statement for each party that intends to provide a personal guarantee.

Make sure that the financial projections included present a realistic forecast. Overly optimistic forecasts will likely lessen your chances of approval.

Be Accurate and Convincing

While banks spend much of their time assessing the ability of a business to service debt, ultimately, they lend to individuals. Therefore, make sure you describe how your business experience, professional training, and education enables you to run a successful business and repay the loan.

The primary goal when applying for a business loan is to present an accurate and convincing case to a lender regarding your creditworthiness. Each lender's underwriting guidelines vary, but small businesses that take the time to compile a well thought-out application often see their efforts rewarded with a loan.